Branded Short Domains: Benefits & How to Create

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Branded short domains have emerged as a powerful tool for businesses to enhance their online presence, streamline marketing efforts, and boost brand recognition. In this post, we’ll delve into what branded short domains are, their benefits, provide examples, and guide you on how to create and purchase your own.

What is a Branded Short Domain?

A branded short domain, sometimes called a vanity URL, is an abbreviated version of a business’ domain name that function as both a URL shortener and a branded link for sharing pages online.

Unlike traditional lengthy URLs, branded short domains are concise, often comprising just a few characters, and are typically associated with a brand’s name or tagline.

How Do Branded Short Domains Work?

Branded domains work by redirecting users to a particular webpage without compromising on brand recognition.

These domains use a link management and shortening service to redirect users to a longer destination URL, making them ideal for sharing across social media, email marketing campaigns, and offline promotions.

Benefits of Branded Short Domains

By using a short domain, businesses can reap multiple benefits that improve conversions and spread their brand name online.

Here are some of the benefits:

  • Enhanced Brand Visibility: Branded short domains reinforce brand identity and make URLs more memorable for users. When customers encounter a concise and recognizable link, they are more likely to click through, increasing brand visibility and engagement.
  • Improved Click-Through Rates (CTR): Shortened URLs are aesthetically pleasing and take up less space, making them ideal for social media posts, where character limits apply. As a result, branded short domains can significantly boost CTR, driving more traffic to your website or landing page.
  • Increased Trust and Credibility: A branded short domain adds a layer of professionalism to your online presence. Users are more inclined to trust links that appear clean and branded, reducing the likelihood of them being perceived as spam or malicious.
  • Improved SEO: Using short domains improves a website’s SEO in multiple ways. A branded domain provides backlink opportunities when shared anywhere online, reinforcing the authority of the main website. Furthermore, short domains greatly reduce the number of broken links by redirecting all traffic, even those on expired short links, back to the main site.
  • Trackable Links: Our platform offer analytics features, allowing businesses to track click metrics, geographic location of users, and referral sources. This valuable data provides insights into the effectiveness of marketing campaigns and audience engagement, enabling businesses to refine their strategies accordingly.
  • Consistent Branding Across Channels: Branded short domains allow businesses to maintain consistency in branding across various digital channels. Whether sharing links on social media, in email newsletters, or on promotional materials, a branded short domain reinforces brand recognition and messaging.

Branded Short Domain Examples

Thousands of businesses of all sizes utilize branded short domains for their marketing efforts. Here are some well known brands who use custom short domains:

  • Nike: Nike uses swoo.sh to create short links for their product lines and showcase their “Swoosh” logo name.
  • Amazon: Amazon uses a.co as a short link redirect across their website.
  • Google: Google’s discontinued URL shortener used goo.gl as a way to maintain brand identity.
  • The New York Times: NYT uses nyti.ms to share articles online and avoid sharing their long URLs.
  • Clickly: We at Clickly use cl.gy as our main short domain.

These examples demonstrate how leading brands leverage branded short domains to reinforce their identity and streamline their online presence.

Can a Branded Short Domain Be Too Short?

Believe it or not, branded domains can be as short as a single character and still operate perfectly.

In fact, it’s often better to have a shorter domain for redirects due to character limits on various platforms.

As long as the short domain reasonably connotes a particular brand, it can serve its purpose.

How to Purchase a Branded Short Domain

Before going out and trying to set up your own custom domain, here’s how you can make sure to get it done right the first time:

1. Abbreviate Your Brand Name

Start by brainstorming potential domain names that align with your brand identity, product, or marketing message.

Try abbreviating your brand name so that it still connotes the name without being too confusing.

For example, a brand called Burger Shack could be shortened to Brgr Shk while still making sense.

2. Brainstorm Domain Ideas

Next you’ll need to incorporate your abbreviated brand into a domain name.

Fortunately, domain names come in thousands of different extensions (the part that comes after the dot.)

Options like ccTLDs (two-letter country-specific extensions) and gTLDs (generic extensions) offer an array of choices.

In Burger Shack’s example, the business could go with the Hong Kong ccTLD .hk to create brgrs.hk.

Alternatively, they could use a generic extension like .link to create brgrshk.link.

3. Register Your Domain & Configure DNS

Once you’ve selected one or a few domain ideas, register your best choice at any domain registrar that offers your extension for sale.

After the domain is in your account, you’ll need to update its settings to point to either the main domain name or a link management platform.

4. Redirect a URL

Once your short domain is set up, you can test out shortening a URL and creating the short link.

For example, let’s say Burger Shack is wants to promote their Special Offer, found on their website at https://www.burgershack.net/store/offer-list/special-offer/.

They can use their new branded domain and create the following short link: brgrs.hk/special-offer.

5. Share The Shortened Links Online

Once your branded short domain is active, incorporate it into your marketing campaigns, social media posts, email newsletters, and other promotional materials to maximize its effectiveness and boost brand visibility.

Summary

Branded short domains offer numerous benefits for businesses seeking to enhance their online presence, drive engagement, and reinforce brand identity.

By following these steps and leveraging the power of branded short domains, you can create memorable, impactful URLs that resonate with your target audience and elevate your brand’s digital marketing efforts.

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