Broken Link Building: How it Works

What's covered:

Broken link building is one of many link building methods that can improve a website’s backlink profile and boost its search engine rankings. This article delves into what broken link building is, how it works, its benefits, and provides a step-by-step guide on building broken backlinks.

What is Broken Link Building?

Broken link building is a tactic used in SEO where marketers look for backlink opportunities on external websites through their broken links.

This type of link acquisition is deemed successful if the external website replaces the broken link with yours, earning you a backlink to your site.

This technique not only helps webmasters clean up their internal links but also provides an opportunity for others to gain valuable backlinks.

How Does Broken Link Building Work?

Initially, SEO professionals use tools to find websites in their niche that have broken links.

They then create content that matches or improves upon the missing content that was originally linked.

Finally, they reach out to the website owners, informing them of the broken link and proposing their own link as a suitable replacement.

Benefits of Broken Link Building

Here are some of the many benefits of broken link building:

Enhances Link Equity

By replacing broken links with your own, you transfer the “link juice” from one site to another, boosting your site’s authority.

Builds Relationships

Reaching out to webmasters about broken links can initiate professional relationships that may lead to further networking and collaboration opportunities.

Improves User Experience

Helping other webmasters fix broken links improves the user experience on their sites, which can indirectly benefit the overall health of the web ecosystem.

How to Do Broken Link Building

Here’s a step-by-step guide to finding opportunities to earn broken backlinks:

  • Identify Broken Links: Use tools like Ahrefs, SEMrush, or Dead Link Checker to scan websites relevant to your niche for broken links. Focus on finding resources or articles where your content could serve as a relevant replacement.
  • Create or Identify Replacement Content: Develop content that is relevant and offers value similar to or better than the original content that the broken link pointed to. If you already have content that fits, even better.
  • Reach Out to Webmasters: Craft a polite email to the website owner or webmaster, informing them of the broken link and suggesting your link as an alternative. Be concise and highlight the benefit to their audience.
  • Follow Up: If you don’t hear back within a week or two, send a follow-up email. Persistence can sometimes be key in securing a new link.
  • Monitor and Assess: After your link has been added, monitor the page for traffic and rankings improvements. This can help gauge the effectiveness of your broken link building efforts and refine your approach for future outreach.


Broken link building is a powerful strategy for improving SEO through ethical means. It not only aids in enhancing your site’s authority and visibility but also fosters collaboration among webmasters, contributing to a better, more connected internet. With a meticulous approach and continuous refinement, broken link building can become a cornerstone of any successful SEO strategy.

Free URL Shortener

Want to customize your link?

Free URL Shortener