CTA Links: How to Create Call-to-Action Overlays

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Call-to-Action (CTA) overlays have emerged as a powerful tool to drive user engagement and conversions. This article explores what CTA overlays are, their various use cases, the application of CTA overlays on short links, and a step-by-step guide on creating them.

What is a Call to Action Overlay?

A Call-to-Action overlay is a graphical layer that appears over the content a user is engaged with, providing a direct prompt that encourages the user to perform a specific action.

This can be in the form of text, buttons, or images, and is often used in videos, images, and across various digital advertisements.

The key to an effective CTA overlay is its ability to catch the user’s attention and compel them to act without being overly intrusive.

CTA Overlay Use Cases

CTA overlays can be utilized across various platforms and in numerous contexts:

Video Content

Overlays can prompt viewers to watch more videos, subscribe to a channel, or visit a website. This is commonly seen on YouTube videos as a way to increase viewer engagement and channel subscriptions.


Online retailers use overlays on product images to promote special offers, add items to a shopping cart, or navigate to a checkout page.

Social Media Advertising

Platforms like Instagram and Facebook allow for overlays on advertisements to enhance the effectiveness of campaigns by encouraging immediate action.

Lead Generation

Overlays on webinars and digital presentations can direct participants to download materials or sign up for additional resources, effectively generating leads.

Can Short Links Have CTA Overlays?

Yes, short links can indeed have CTA overlays. This capability allows marketers to enhance the effectiveness of their URLs by adding a layer of engagement right on the link itself.

This method is highly effective for promotional campaigns where tracking engagement and conversion is crucial.

Types of Call to Action Overlays

When creating a short link with a CTA overlay, there are many different options based on your goals. Let’s take a look at the CTA overlays available on our platform:

  • CTA Contact: Contact form where users can contact you via email.
  • CTA Poll: Show a poll for visitors to vote on.
  • CTA Message: Display a popup with a message or link.
  • CTA Newsletter: Collect emails from visitors.
  • CTA Image: Show an image to visitors.
  • Coupon: Display a coupon for visitors to use.

How to Create a Call to Action Link

Clickly makes it easy to create CTA links to boost engagement for all of your content. Here’s how to add a call-to-action overlay to a short link:

  1. Open your Clickly dashboard and click ‘CTA Overlay‘ on the left side menu.
  2. Click ‘Create a CTA Overlay‘.
  3. Click ‘Create‘ under the type of CTA overlay you want to add to your link.
  4. Configure and customize your CTA overlay, then click ‘Create‘.
  5. Click ‘Dashboard‘ on the left side menu to return the the link tool.
  6. Paste your long URL into the URL field, then click the settings icon.
  7. Under ‘Redirection‘ select your CTA overlay to add it to the link.
  8. Click ‘Shorten‘ to create your call to action short link.