Email Tracking: What it is & How it Works

Email Tracking: What it is & How it Works

Table of Contents

To maximize the effectiveness of email campaigns, professionals often turn to email tracking. This article explains what email tracking is, what can be tracked, and provides insight into how it functions.

Can You Track an Email?

Yes, it is possible to track an email. Email tracking involves monitoring sent emails and gathering data on the actions recipients take upon receiving them.

This capability is invaluable for businesses and marketers who aim to understand recipient engagement and refine their email strategies accordingly.

What is Email Tracking?

Email tracking is the process of monitoring sent emails and collecting detailed data on the interactions recipients have with those emails.

This information helps senders gauge the effectiveness of their communication and improve future interactions.

What Can Be Tracked in an Email?

There are numerous data points that can be tracked in an email. Here are some of the most popular ones:

  • Open Rates: Track how many times the email was opened using tracking pixels.
  • Link Clicks: Monitor which links within the email were clicked, indicating areas of interest or successful calls to action.
  • Forwards: See if the email was forwarded to other recipients.
  • Attachment Downloads: Check if any attachments included in the email were opened.

Tracking Clicks in an Email

Tracking clicks within an email involves embedding tracking codes in each link. When a recipient clicks a link, the tracking code records the action, providing insights into what content draws interest.

This data is crucial for optimizing link placement and understanding user preferences.

Use Cases for Tracking Email Clicks

Here are some common examples of tracking clicks within an email:

  • Marketing Campaigns: Understand which products or services attract the most attention and adjust marketing strategies accordingly.
  • Newsletter Engagement: Determine which sections of a newsletter are most engaging by analyzing click patterns.
  • Event Invitations: Measure interest in event details or RSVP rates by tracking clicks on invitation links.
  • A/B Testing: Test the most engaging copy, content, or call-to-action in email marketing.

How to Track Link Clicks in an Email

Clickly makes it easy to track when and how often links in your email are clicked.

  1. Open your Clickly dashboard.
  2. Create the tracking link that you’ll use in your email.
  3. Post the link in your email and send the email.
  4. Click ‘Links‘ on the left side menu.
  5. Click the three dots icon next to the link, then click ‘Statistics‘.
  6. Review the number of clicks on the email link and other data on the Analytics page.


Clickly helps marketers gain a deeper understanding of audience’s preferences and behaviors, enabling them to craft more engaging and effective email marketing campaigns. This process not only enhances user experience but also drives better marketing outcomes.