Facebook Retargeting: How to Retarget Links on Facebook

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If you advertise your business or store on Facebook, you may have heard of retargeting. But what is it, and how does it work on Facebook? Let’s jump into Facebook retargeting ads and how to get the most of your links.

What is Facebook Retargeting?

Facebook retargeting is a marketing strategy that allows you to re-engage with users who have previously interacted with your website or mobile app through Facebook.

This interaction could be anything from clicking a link to a specific product page to abandoning a shopping cart on your store.

How Does Facebook Retargeting Work?

The mechanism behind Facebook retargeting is handled by a snippet of code, known as a pixel, that tracks the user’s behavior on a web page.

When a retargeting link is clicked on Facebook, the pixel is engaged on the next page to track how users interact with a website.

Later, when the user logs into Facebook, the platform utilizes this data to display targeted ads to them.

These ads are tailored based on their previous interactions, increasing the likelihood of conversion.

What are the Benefits of Facebook Retargeting?

There are many benefits of Facebook retargeting for small and big businesses alike. Here are some of the benefits of retargeting ads on Facebook:

Increased Conversion Rates

By targeting users who have already shown interest in your products or services, you’re more likely to convert them into paying customers.

Enhanced Brand Awareness

Retargeting keeps your brand top-of-mind for users, even after they’ve left your website or app, reinforcing brand recall and recognition.


Compared to traditional advertising methods, Facebook retargeting offers a higher return on investment since you’re targeting users who are already familiar with your brand.

Precise Targeting

With Facebook’s advanced targeting options, you can tailor your ads to specific segments of your audience, ensuring that your message reaches the right people at the right time.

Can I Retarget Link Clicks on Facebook?

Yes, by using this retargeting method, you can track and retarget link clicks through our platform. Our short links allow you to track and retarget clicks on virtually any platform.

How to Retarget Link Clicks on Facebook with Clickly

Setting up Facebook retargeting is easier than ever with Clickly. Here’s a step-by-step guide:

  1. Open your Clickly dashboard and go to the link tool.
  2. Paste the URL of the web page you plan to advertise on Facebook into the URL field.
  3. Click the settings icon, click ‘Customize‘ then click ‘Pixels‘.
  4. Select the targeting pixel for the platform where you’ll be advertising. (Click here to add your Facebook pixel to your account if you haven’t yet)
  5. Click ‘Shorten‘ to generate your Facebook retargeting link.