How to Add UTM Parameters in Google Ads

How to Add UTM Parameters in Google Ads

Table of Contents

Utilizing UTM parameters in your Google Ads campaign is integral to getting valuable conversion data. Here’s how to set up UTM parameters in Google Ads.

Create a Google Ads Account

First you’ll need a Google Ads account. Here’s how to create one:

  1. Log in to your Gmail/Google Account.
  2. Click on the menu at the top right, then select Google Ads.
  3. Click Start Now.
  4. Follow the instructions until you’ve completed your account setup.

How to Set Up UTM Tracking in Google Ads

Follow these steps to implement UTM parameters in your Google Ads campaign:

  1. Log in to your Google Ads account.
  2. Click ‘Campaigns‘ on the left, then select the campaign you want to track.
  3. Click ‘Settings‘ in the left menu, then ‘Additional Settings‘.
  4. Click ‘Campaign URL Options‘.
  5. Set the Final URL suffix value to the following:
    • utm_source: “google
    • utm_medium: “cpc”, “email”, “display”, depending on your particular medium
    • utm_campaign: leave as {campaignid}
    • utm_term: leave as {keyword}
  6. Click Save.

Summary

Repeat these steps for each campaign you want to track with UTM parameters in Google Ads. You can also test it out for free using our UTM builder.