PPC Proposal Template

PPC Proposal Template

Table of Contents

[Your Company Logo]
PPC Proposal for [Client’s Company Name]
Prepared by: [Your Name]
Date: [Insert Date]

1. Executive Summary
Brief overview of what the proposal contains and the goals aimed to be achieved through the PPC campaigns.

2. Current Campaign Analysis
Insight into the client’s existing PPC efforts and performance metrics.

3. Objectives
Define specific, measurable objectives for the PPC campaigns.

4. Strategy
Outline the approach for:

  • Keyword Research and Selection
  • Ad Copy Creation
  • Bid Management
  • Targeting Options
  • Budget Allocation

5. Expected Outcomes
Detail what results are anticipated, such as increased traffic, lead generation, or sales improvement.

6. Budget and Timeline
Provide a comprehensive budget breakdown and timeline for campaign roll-out.

7. Metrics and Reporting
Explain how results will be measured and reported, including frequency of reports and key performance indicators (KPIs).

8. Terms and Conditions
Specify payment terms, campaign modification policies, and other contractual details.

9. Conclusion
Summarize the proposal’s key points and the next steps.

10. Contact Information
Your contact details for the client to initiate further discussion.

[Your Signature, if sending digitally]


This PPC proposal template helps structure a professional offer that can be customized based on specific client needs and campaign goals, providing a solid foundation for launching successful PPC campaigns.

What is a PPC Proposal?

A PPC (Pay-Per-Click) proposal is a document created by digital marketers to outline a strategy for managing a client’s PPC advertising campaigns. It details the approach for setting up, managing, and optimizing ads on platforms such as Google Ads or Facebook Ads.

What should be included in a PPC proposal?

A PPC proposal should include an audit of current campaigns (if applicable), strategy, projected outcomes, budget, timeline, and metrics for measuring success.

Why is a PPC proposal important?

It sets clear expectations for both the service provider and the client, outlining the scope of services, expected costs, and potential ROI.

How detailed should a PPC proposal be?

It should be detailed enough to give a clear plan and confident projections but concise enough to be accessible to clients who may not be familiar with PPC specifics.